Big Data is touted as revolutionary by many media pundits and computer enthusiasts, but there are serious limitations to the uses of so-called Big Data.

An op-ed in the New York Times discusses the many problems with Big Data. The authors of this piece ask “Is big data really all it’s cracked up to be?”

Their answer is that: “There is no doubt that big data is a valuable tool that has already had a critical impact in certain areas. … But precisely because of its newfound popularity and growing use, we need to be levelheaded about what big data can — and can’t — do.”

The New York Times published the op-ed online. I discussed the problems with ‘big data’ in a previous post on “Big Data is Bullshit.”